Books-A-Million Announces Second Quarter Fiscal 2005 Results

Quarterly Earnings Exceed Expectations

BIRMINGHAM, Ala. (August 17, 2004) -- Books-A-Million, Inc. (Nasdaq/NM:BAMM) today announced financial results for the second quarter and six months ended July 31, 2004. Net sales for the 13-week period increased 0.9% to $114.1 million from sales of $113.1 million in the year-earlier period. Comparable store sales for the quarter were flat when compared with the 13-week period for the prior year. Net income for the quarter was $1.0 million, or $0.06 per diluted share, compared with net income of $1.4 million, or $0.08 per diluted share, in the year-earlier period.

For the 26-week period ended July 31, 2004, net sales increased 5.2% to $222.6 million from sales of $211.6 million in the year-earlier period. Comparable store sales increased 3.3% when compared with the same period of fiscal 2004. For the 26-week period, the Company reported net income of $2.2 million, or $0.13 per diluted share, compared with net income of $319,000, or $0.02 per diluted share for the year-earlier period.

Commenting on the results, Sandra B. Cochran, President and Chief Executive Officer, said, "We are very pleased with our results for the quarter. Our sales were better than expected despite the difficult comparison to last year due to the success of Harry Potter and the Order of the Phoenix. We were able to exceed our internal projections and achieve flat comparable store sales. Strong sales of Bill Clinton's memoir, My Life, an aggressive promotional plan, and continued strong trends in our cafe business contributed to the good results."

The Company expects to report a net loss of $0.04 to $0.06 per diluted share for the third quarter of fiscal 2005 versus last year's net loss of $0.05 per diluted share. The Company is increasing fiscal 2005 full-year guidance by $0.05 per share to earnings of $0.57 to $0.59 per diluted share versus last year's earnings of $0.43 per diluted share.

Books-A-Million is one of the nation's leading book retailers and sells on the Internet at www.booksamillion.com. The Company presently operates 202 stores in 18 states and the District of Columbia. The Company operates four distinct store formats, including large superstores operating under the names Books-A-Million and Books & Co., traditional bookstores operating under the names Books-A-Million and Bookland, and Joe Muggs Newsstands. The Company's wholesale operations include American Wholesale Book Company and Book$mart, both based in Florence, Alabama.


                        BOOKS-A-MILLION, INC.
              Unaudited Consolidated Statements of Income
                 (In thousands, except per share data)

                              13 Weeks Ended        26 Weeks Ended      
                           -------------------    -------------------
                           July 31,   August 2,   July 31,   August 2,
                             2004       2003        2004       2003   
                           --------   --------    --------   --------
NET SALES                  $114,065   $113,081    $222,580   $211,586
 Cost of sales (including
  warehouse, distribution 
  and store occupancy 
  costs)                     83,618     82,269     162,449    155,837
                           --------   --------    --------   --------
GROSS PROFIT                 30,447     30,812      60,131     55,749
 Operating, selling 
  and administrative 
  expenses                   24,736     23,661      47,919     45,237
 Depreciation and
  amortization                3,658      3,916       7,649      7,951
                           --------   --------    --------   --------
OPERATING INCOME              2,053      3,235       4,563      2,561
 Interest expense, net          487        848       1,005      1,717
                           --------   --------    --------   --------
INCOME FROM CONTINUING 
 OPERATIONS BEFORE 
 INCOME TAXES                 1,566      2,387       3,558        844
  Income tax provision          560        905       1,317        318
                           --------   --------    --------   --------
INCOME FROM CONTINUING 
 OPERATIONS                   1,006      1,482       2,241        526
DISCONTINUED OPERATIONS:
 Loss from discontinued
  operations (including
  loss on disposal)              (0)      (191)         (0)      (329)
 Income tax benefit              (0)        70          (0)       122
                           --------   --------    --------   --------
LOSS FROM DISCONTINUED
 OPERATIONS                      (0)      (121)         (0)      (207)
                           --------   --------    --------   --------
NET INCOME                 $  1,006   $  1,361    $  2,241   $    319
                           ========   ========    ========   ========

NET INCOME PER COMMON SHARE:
Basic:
 Income from continuing 
  operations               $   0.06   $   0.09    $   0.14   $   0.03
 Loss from discontinued
  operations                  (0.00)     (0.01)      (0.00)     (0.01)
                           --------   --------    --------   --------
   Net income              $   0.06   $   0.08    $   0.14   $   0.02
                           ========   ========    ========   ========
Diluted:
 Income from continuing 
  operations               $   0.06   $   0.09    $   0.13   $   0.03
 Loss from discontinued 
  operations                  (0.00)     (0.01)      (0.00)     (0.01)
                           --------   --------    --------   --------
   Net income              $   0.06   $   0.08    $   0.13   $   0.02
                           ========   ========    ========   ========

Weighted average shares 
 outstanding:
  Basic                      16,497     16,248      16,471     16,234
                           ========   ========    ========   ========
  Diluted                    17,225     16,518      17,220     16,435
                           ========   ========    ========   ========

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995: This document contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, that involve a number of risks and uncertainties. A number of factors could cause actual results, performance, achievements of the Company, or industry results to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These factors include, but are not limited to, the competitive environment in the book retail industry in general and in the Company's specific market area; inflation; economic conditions in general and in the Company's specific market areas; the number of store openings and closings; the profitability of certain product lines, capital expenditures and future liquidity; liability and other claims asserted against the Company; uncertainties related to the Internet and the Company's Internet initiative. In addition, such forward-looking statements are necessarily dependent upon assumptions, estimates and dates that may be incorrect or imprecise and involve known and unknown risks, uncertainties and other factors. Accordingly, any forward-looking statements included herein do not purport to be predictions of future events or circumstances and may not be realized. Given these uncertainties, shareholders and prospective investors are cautioned not to place undue reliance on such forward-looking statements. The Company disclaims any obligations to update any such factors or to publicly announce the results of any revisions to any of the forward-looking statements contained herein to reflect future events or developments.


Contact:

Richard S. Wallington
Chief Financial Officer
(205) 942-3737

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