Books-A-Million Announces Holiday Sales Results

Comparable Store Sales Increase 2.9%

BIRMINGHAM, Ala. (January 10, 2005) Books-A-Million, Inc. (Nasdaq/NM:BAMM) today announced that sales for the nine-week period ended January 1, 2005, totaled $114.1 million compared with $111.4 million during the same period of fiscal 2004, an increase of 2.4%. Comparable store sales for the period increased 2.9% compared with the same period of last year.

For the first 11 months of fiscal 2005, sales increased 3.1% to $441.1 million from $427.8 million in the year-earlier period. Comparable store sales for the first 11 months of fiscal 2005 increased 2.6%.

Commenting on the results, Sandra B. Cochran, President and Chief Executive Officer, said, "We are very pleased with our sales for the holiday season. Our merchandise and marketing strategies, combined with solid execution in the stores, allowed us to achieve these results despite strong bestseller sales in the prior year.

"Among the sales leaders for the season," Cochran continued, "were Joel Osteen's Your Best Life Now, Michael Crichton's State of Fear, Jimmy Buffet's Salty Piece of Land, Fannie Flagg's Redbird Christmas, and John Stewart's America: The Book. In addition, The Da Vinci Code and The Five People You Meet In Heaven remained strong, and we had a good line-up of movie tie-ins, including The Polar Express and The Series of Unfortunate Events."

Fourth quarter and full-year results will be released on or about March 9, 2005. Our previous earnings guidance was $0.49 to $0.51 per diluted share for the fourth quarter and $0.55 to $0.57 per diluted share for the full year. Because of our strong performance during the holiday season, we are increasing the fourth quarter and full-year guidance by $0.01 per diluted share. In addition, in January we confirmed that we will realize a gain of $0.04 to $0.06 per diluted share in the fourth quarter on insurance recoveries related to three stores damaged in hurricanes earlier in the year. As a result, including the gain from insurance recoveries, we expect to report net income of $0.54 to $0.58 per diluted share for the fourth quarter and full year net income of $0.60 to $0.64 per diluted share.

Books-A-Million is one of the nation's leading book retailers and sells on the Internet at www.booksamillion.com. The Company presently operates 206 stores in 18 states and the District of Columbia. The Company operates four distinct store formats, including large superstores operating under the names Books-A-Million and Books & Co., traditional bookstores operating under the names Books-A-Million and Bookland, and Joe Muggs Newsstands. The Company's wholesale operations include American Wholesale Book Company and Book$mart, both based in Florence, Alabama.


     
     Safe Harbor Statement Under the Private Securities Litigation 
Reform Act of
1995:  This document  contains  certain  forward-looking  
statements  within the
meaning of the Private  Securities  Litigation Reform Act of 1995 
that involve a
number of risks  and  uncertainties.  A number of  factors  could  
cause  actual
results,  performance,  achievements of the Company,  or 
industry  results to be
materially  different  from any  future  results,  performance  or  
achievements
expressed or implied by such forward-looking statements.  
These factors include,
but are not limited to, the competitive  environment in the book 
retail industry
in general  and in the  Company's  specific  market  area;  
inflation;  economic
conditions in general and in the Company's  specific market 
areas; the number of
store openings and closings; the profitability of certain product 
lines, capital
expenditures and future  liquidity;  liability and other claims 
asserted against
the Company;  uncertainties  related to the Internet and the 
Company's  Internet
initiative.  In  addition,  such  forward-looking   statements  are  
necessarily
dependent  upon  assumptions,  estimates  and  dates  that may 
be  incorrect  or
imprecise and involve known and unknown risks,  uncertainties 
and other factors.
Accordingly, any forward-looking statements included herein do 
not purport to be
predictions  of future events or  circumstances  and may not be 
realized.  Given
these uncertainties, shareholders and prospective investors are 
cautioned not to
place undue reliance on such forward-looking  statements.  The 
Company disclaims
any  obligations to update any such factors or to publicly  
announce the results
of any revisions to any of the  forward-looking  statements  
contained herein to
reflect future events or developments.


Contact:

Richard S. Wallington
Chief Financial Officer
(205) 942-3737

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