Books-A-Million, Inc. Reports Holiday Sales Results

BIRMINGHAM, Ala. (January 7, 2010) – Books-A-Million, Inc. (NASDAQ:BAMM) today announced that sales for the nine-week period ended January 2, 2010, totaled $122.1 million compared with $127.9 million during the same period of fiscal 2009, a decrease of 4.5%. Comparable store sales for the period decreased 6.2% compared with the same period of fiscal 2009. For the first 11 months of fiscal 2010, sales decreased 1.0% to $473.6 million from $478.5 million in the year-earlier period. Comparable store sales for the first 11 months of fiscal 2010 decreased 3.7% compared with the same period of fiscal 2009.

Commenting on the results, Clyde B. Anderson, Chairman, President and Chief Executive Officer, said, “Given the challenging comparison to last year’s phenomenal success of Stephenie Meyer’s Twilight series, we were pleased with our execution during the holiday season. As was the case last year, customers shopped late in the season and proved to be value conscious responding well to our marketing efforts, bargain book department and in-store promotions.”

Books-A-Million is one of the nation’s leading book retailers and sells on the Internet at www.booksamillion.com. The Company presently operates more than 200 stores in 22 states and the District of Columbia. The Company operates large superstores under the names Books-A-Million and Books & Co. and traditional bookstores operating under the name Bookland and Books-A-Million. The common stock of Books-A-Million, Inc. is traded on the NASDAQ Global Select Market under the symbol BAMM. For more information, visit the Company’s website at www.booksamillioninc.com.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995:

This document contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 that involve a number of risks and uncertainties. A number of factors could cause actual results, performance, achievements of the Company, or industry results to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These factors include, but are not limited to, the competitive environment in the book retail industry in general and in the Company's specific market area; inflation; economic conditions in general and in the Company's specific market areas, including the length of time that the U.S. economy remains in the current recession; the number of store openings and closings; the profitability of certain product lines, capital expenditures and future liquidity; liability and other claims asserted against the Company; and uncertainties related to the Internet and the Company's Internet initiative. In addition, such forward-looking statements are necessarily dependent upon assumptions, estimates and dates that may be incorrect or imprecise and involve known and unknown risks, uncertainties and other factors. Accordingly, any forward-looking statements included herein do not purport to be predictions of future events or circumstances and may not be realized. Given these uncertainties, shareholders and prospective investors are cautioned not to place undue reliance on such forward-looking statements. The Company disclaims any obligations to update any such factors or to publicly announce the results of any revisions to any of the forward-looking statements contained herein to reflect future events or developments.

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