Division Highlights: Joe Muggs

The Joe Muggs brand has grown to become both a tremendous asset in our Books-A-Million stores and as a vehicle for growth in new areas.

The Joe Muggs Cafés had a great year. We made significant strides in training, product presentation, marketing and operations. It paid off in strong comparable store sales that built on the consistent growth trend we have seen since launching the concept. We have also begun to exploit the brand in exciting new ways. We continue to be encouraged about our newsstand concept. The Atlanta store has been an unqualified success and was recently named Best Newsstand in Atlanta by the readers of Atlanta Magazine. Our comparable store sales have been strong and we have worked to fine tune the model in anticipation of the continued rollout of this innovative café-magazine superstore concept. Our web development team also launched Joemuggs.com offering our coffee and related products online.